White label · partner program
Agencies, consultants and IT shops resell AllHours as their own product. Your brand on the dashboard, your invoice, your price. Callers hear your client’s business answer the phone — nobody, at any point, hears ours.
What your client sees
What you see
The case for reselling it
The part you don’t control is what happens on the other end. A campaign that generates forty calls a month and loses eleven of them to voicemail reports as a worse campaign than it was.
Ads, SEO and local service pages all end at a ringing phone. Answering it after 5 PM is the one link in that chain nobody sells them. When you close it, your reporting improves without you buying a single extra click.
Service revenue scales with headcount. This doesn’t. A rebranded account added to a retainer bills every month whether or not anyone on your team touched it that week.
Once after-hours coverage is running and jobs are landing on the client’s board, cancelling it means going back to voicemail on purpose. Clients feel that decision in a way they never feel a paused ad set.
What carries your name
White labeling that stops at the login screen falls apart the first time a client forwards a confirmation email. Every place your client or their customers touch the product is yours.
Your product name, your logo and your brand colour throughout — call log, booking board, settings, the lot. No “powered by” line.
Clients log in at a subdomain you own, so the URL in their address bar and their password manager is yours.
The greeting is the client’s business name, in a voice and tone you configure with them. Nothing in the script refers to a vendor.
Booking confirmations reach the caller from the client’s own number. Internal alerts and morning summaries come from your address, not ours.
The monthly recap — calls answered, booked, escalated, and what the misses would have cost — goes out in your template, ready to sit beside your ad reporting.
You invoice the client. They email your support address. We are behind you, not beside you, on every ticket.
How the resale works
The first account takes a few days, mostly waiting on the client. The tenth takes an afternoon.
Thirty minutes on who your clients are, how many lines you’d expect to cover in the first quarter, and what you plan to charge. We go through wholesale rates, the reseller agreement, and the parts of the brand you control.
Upload your logo, set your colour and product name, point a subdomain at the dashboard, and give us the addresses that outbound notifications should come from. Done once, inherited by every client account you create afterwards.
Pick the package and the price. Most partners land on a fixed monthly line item rather than per-minute billing, because per-minute pricing invites the client to argue about a number neither of you controls.
Same setup as any AllHours account, run under your name: hours and holidays, the business knowledge the receptionist can answer from, escalation rules, then connect the scheduling software and forward the line. Sit in on your first one or two and we’ll do the configuration with you.
You invoice retail on your own cycle; we invoice you wholesale for active accounts. The monthly recap gives you something to put in front of the client that shows the line item earning its place.
Your margin, your structure
You pay a wholesale rate per active client account, monthly, and set retail wherever your market bears it. We publish no retail price your clients can look up and hold against you. The three structures below are what partners actually use.
Rates step down with volume. We go through the current schedule on the partner call rather than posting it here, because it changes and a stale number on a page is worse than no number.
How partners package it
Division of labour
Stated plainly
A white-label arrangement only works if both sides know exactly what the other will never do.
Who resells it
Partner questions
No. The receptionist introduces itself with the greeting written for that business — the same way it does on a direct account. There is no vendor attribution in the script, the confirmation text, or the voicemail fallback.
Tell them the truth if you want to; nothing in the agreement requires you to claim you wrote the software. Most partners say they run the platform and manage it — which is accurate, since the configuration that makes it work for that business is the part you did.
One. There is no block of seats to buy up front. Wholesale rates step down as your count grows, so the economics improve at ten and again well past that, but the first client does not require you to bet on the tenth.
Configuration is an afternoon. The wait is usually the client: getting their real hours and escalation rules out of their head, authorizing the scheduling software, and dialling the forwarding code on the handset. Plan on a few days end to end, and always place a test call before you tell them it’s live.
Product behaviour is ours and we fix it. Configuration — the hours you set, the knowledge you wrote, the escalation rules you defined for that trade — is the account’s. That split is written into the reseller agreement rather than left to a bad afternoon to sort out. See the terms for the underlying service commitments.
Accounts are not held hostage and they are not poached. If you wind the practice down or sell it, we work through an orderly hand-off with you — to the acquiring partner, or direct to the businesses if that’s what you want. Nobody loses their after-hours coverage because two companies are negotiating.
Yes — the demo is a seeded business with a month of real calls, booked jobs and escalations. Click through it as if it were your client’s account, then book the partner call.
Thirty minutes, no deck. Bring an account you’d put on it first and we’ll work through the configuration, the wholesale rate, and what you could reasonably charge for it.
01 Your client list — which trades, how many lines02 Wholesale rates and the volume schedule03 Branding: domain, sender addresses, the dashboard04 The reseller agreement and where liability sits05 A first account, configured with you